„The Fruit Festival” Brings at PAUL Five New Tart Types

„The Fruit Festival” Brings at Paul Five New Tart Types

This summer, in Paul bakeries the range of tarts receives five new tasty types: blueberries, blackberries, grapes, multifruit and melon. The new tarts complete the raspberries and strawberries ones, the two classic assortments from Paul range.

"Fruit tarts are a very popular dessert, especially in high temperature days, so we set out to turn them into summer treat for our customers. We have included many new tastes, ranging from classical berries to fresh melons, a seasonal fruit that perfectly complements our range of tarts. "The Fruit Festival" is one of this year’s special events that celebrate 125 years of Paul bakeries" said Monica Eftimie, Chief Marketing Officer, Paul Romania.

Between the 8^th of July and the 17^th of August, Paul customers can enjoy a free tart if they buy two tarts. The promotion includes all seven assortments of fruit tarts from Paul, in the individual version, called Tartelette.

"Paul's Fruit Festival" will be promoted through a contest in Facebook and Instagram social networks. In order to participate, users must enroll images that capture Paul's fruit tarts in French-inspired décor. The new campaign is supported by the designer Gabriela Atanasov, author of the blog www.sweetpaprika.ro, which will judge the contest and will offer the great prize: a dress created specifically for the Paul campaign, inspired by the color and freshness of the fruit. The other prizes are a clutch from the Atelier Aiurea collection and 10 Paul vouchers for the tarts in the promotion.

The new range of fruit tarts is available in Paul's bakeries in Dorobanti, Universitate, Afi Palace Cotroceni, Baneasa Shopping City, Romana Square, Promenada Mall, Plaza Romania, Bucharest Mall and Sun Plaza.