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Buy a Raspberry Tart and bring a smile for MagiCAMP Children

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Publié le : 2016-07-07
Categorie: Press

Buy a Raspberry Tart and bring a smile for MagiCAMP Children

Paul launches the First Social Responsibility Campaign in Romania: "At Paul, When You Take, You Give!", in collaboration with MagiCAMP, the camp for kids with oncological affections. Until December 31, 2016, Paul bakeries will donate 1 leu to the MagiCAMP from the price of each Framboise Tartelette sold. All these to give children the opportunity to do what they love and miss the most - playing. The money raised will go to MagiCAMP each month to maintain the camp, purchase toys and support those needed to organize fun activities.

MagiCAMP is the camp for children with oncological affections. Every summer for a week the little "explorers" are introduced into the world of fairy tales and adventures, so that their mind and soul forget for some moments about the tough life they live. More than 170 children will find their childhood in the MagiCAMP camps this year!

The co-founder of MagiCAMP is the journalist Melania Medeleanu, who becomes the ambassador of the campaign "At Paul, when you take, give!", which he will promote through social networking.

"Tartelettes Framboises are some of the best-selling Paul fruit products, at the same time a symbol of childhood and summer holidays when our parents baked for us fruit desserts. That's why we decided to donate 1 leu from the price of these tarts to bring all the joy of playing and relaxing in Magic CAMP holiday for children. The camp is located in a fairytale place (in a valley located at the foot of Carpathian Mountains, in Branesti, near Pucioasa resort), where children can enjoy many activities aimed to stimulate their confidence and bring them back the taste of childhood. For all this to be possible, these children need our support - companies and people", said Monica Eftimie, Chief Marketing Officer, Paul Romania.

"From a camp with 32 children, in just three years MagiCAMP turned into a family home of almost 180 children. These very special children are already our family. We are extremely honored to be able to join them in the difficult moments they are going through and to create a part of childhood that they too often do not have. We are thankful to all MagiCAMP friends and Paul Romania bakeries for helping us achieve this", said Melania Medeleanu, journalist and co-founder of MagiCAMP.

MagiCAMP aims to offer children "A lot of playing" - as the motto of the camp says. The activities are treated in the most serious way and are implemented together with oncologists, pediatricians, specialized psychologists and top entertainers. The children's games include vertical climbing, ropeway, archery, riding, painting, sports, theater, drumming and many more, all thought so that every child can participate, regardless of the challenges mobility or other type of work they face.

All this helps them increasethe confidence in their own strengths, self-esteem, independence and also, the children's interest in building new friends and participating in various social activities.

In 2016, over 170 children will spend a week at Branesti and will play a lot in a camp full of magic and adventures in which the fairies, princes and princesses will create a story for every child whose life is divides between the house and the hospital bed.

More information about the campaign, bakeries, products and offers can be found on Paul Romania Facebook and Instagram pages and on the MagiCAMP website.

 

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